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The Insider’s Guide to the Cannabis Industry
Table of Contents
About IGCI
SECTION I- THE INSPIRATION
1. Apotcalypse Now
How did We Get Here?
Green States
A Sea Change on the Horizon
2. The Legacy of Legalization (and Many Other Alliterations)
A Historic Case of Insane Proportions
Leary of Some Clients
What Can I Do Now?
Is Medical Marijuana Just an Excuse to Get High?
A Wrist of Fate
SECTION II- GENERAL BUSINESS, ADMINISTRATION & START-UP
1. The Lowdown on the Lingo
2. Applying Yourself to the Application
Applying for Permissions
Application Writing
Clean Financing/Background
Raising Money
Banking
Your Cash Burn
Exit Strategy
Differentiation
Vertical Integration
Too late, I’m Already Disqualified…
How to Stay Sane…
3. How to Locate a Location?
Common Sense for Uncommon Zoning
Perfect Spot in the Wrong Zone?
Zoning Requirements Change
Water Rights
Infrastructure
4. Regulations and other State Sanctioned Insanities
Get High on Your Own Supply… After Work
A Violation of State Cannabis Regulations
OSHA
Mistakes
The Example You are Setting as a Leader
Inspection
Not everyone likes weed, even in this industry!
Not Even Tommy Chong Smokes Weed All Day!
Don’t Be a Dick
5. Getting Started- It’s Just Rocket Science!
You Will Do Nothing with No Energy
Self-Awareness (or Lack Thereof)
Project Mismanagement
Partner Pitfalls
Motivationally Challenged
Many Ways to Skin a Cat…
Industry Groups
Start Your Own Group
Temp Gigs or Internships
Plans, Products and Other Dumb Ideas
Your Capital Requirements and Budget
6. Your So-Called Team
DIY
Finding and Training Your Insubordinates
How Do I Find the Nugget in the Rough?
What About Packaging for People?
What Do I Need a Procurement Manager for?
What Do You Mean Pot Doesn’t Actually Sell Itself???
Sales Reps- The Deeply-Disturbed People that You Need for Your Team
Consultants
SECTION III- PRODUCTION
1. Terpenes, THC, CBD, CBG, CBWTF?
Is Weed Stronger Today or When I was a Kid?
Terpenes
Terps and Trichs
Which is More Desirable, THC or Terpenes?
What’s Best for Product Formulations?
Indica vs Sativa?
Best Application: Edible, Combustible, or Suppository?
“What About the Kid Who Ate a Pot Brownie and Died?”
So Just What the Heck, Am I Eating?
Long Live the Weed-Hipsters!
What Are the Cannabinoids?
2. The Nitty-Gritty of the Market
What about ‘CBD-Free’ Hemp Products?
Tell Me More About This CBD?
Is CBD Safe
Just Be Honest with Me, is CBD Really Legal?
What Does the Law Say?
What About Confusing State Laws?
What Does This All Mean for Consumables?
What’s the Difference Between CBD Oil and Hemp Seed Oil?
What are the Most Common Types of CBD Extracts?
Isolate
Full Spectrum
Broad Spectrum
What About CBD for My Emotional Support Pelican?
Risk & Enforcement
CBD Me-Too?
What About Other Naturally Occurring Cannabinoids?
CBG
CBC
CBN
CBL
Legality
Product Applications
What About Synthetic or Hemp Derived Psychoactive Cannabinoids?
Delta-8
THC-V
THC-O
HHC
3. Genetics
Sourcing Genetics
Seeds
Clones
Tissue Culture
So, WTF is a Filial Line?
Pheno-Hunt
What Type of Ammunition Should I Use?
4. Cultivation Basics
Grow space
Growing Medium
Coco Coir
Soil
Hydroponics
Aeroponics
Aquaponics
Zeroponics
Location, Location, Location!
Sun-grown Cannabis Cultivation.
The Best of Both Worlds- A Greenhouse Garden
Light Deprivation
5. General Tools of the Trade
General Sanitary Requirements
Nutrients, Fertilizers, and Pesticides
Non-Chemical Warfare
Quit Being a Pest!
Water and Soil PH
Temperature Range
6. Setting up Your Garden
Trellising
Plant Spacing
Your Grow Pan
Planning for Bad Weather
Planting
7. Growing Techniques
Low-Stress Training
Super cropping
Lollipopping
Topping
Pruning Leaves
Flush
8. From Weed to Widget
This Kind of Sounds Like an Assembly Line?
Harvest Considerations
Harvest
Hanging vs. Dry Racks?
Drying and Curing
Drying
To Destem or Not to Destem?
Curing
9. How to Grade Pot?
Killer Cure Job
Taste & Effect
Trim?
Packaging
10. De/re-mystifying the Process of Processing
Processes and Equipment
Decarboxylation
Non-Solvent Extraction Methods
Bubble Hash
Rosin
Live Resin
Organic Solvents
11. Advanced Processes and Equipment
Breaking Bud
BHO
CO2
High Pressure vs. Low Pressure?
DME
EHO
Ultrasonic
12. Refinement
Winterization
High Vacuum Distillation
TFE
Isolate
Preparative Liquid Chromatography (High-Pressure Liquid Chromatography)
SECTION IV- SALES, MARKETING, AND RETAIL
1. Slinging Pot
Difficult Customers
How Do You Beat the Odds to Get to Market?
How to Stand Out from All of the Other A**holes Out There Trying to Sell Similar Products?
Well, What About Bribes? Does That Work?
2. Marketing Mary-Jane
Logo
High Impact Marketing
Billboards
Social Media
Influencers
Loyalty and Word of Mouth
Vendor Days
Giveaways
Branded Merchandise
Expos
Community Outreach
Yeah, Yeah, I Get All the Civic Responsibility Crap, But Seriously… What IS in it, for Me?
3. The Detail about Retail
Retail- Floor Plan
Who Are Your Customers?
Make Educated Guesses but Keep Learning
Thematic Elements and Setting
Shelf-Space and Assortment
Ambiance
Discounts, Promotions, and Events
Consistency
Less is More!
Vendor Management
Inventory Management
Staffing
Budtenders – Your Face at POS
Goals and Game Theory
Procurement Manager or Buyer
4. Your Pipe-Dreams
SECTION V- GLOSSARY
The Untold Tales of the Greenrush
Table of Contents
Acknowledgements & Disclaimers
Part I: The Black Market
Episode 1: The Black Market Bungle
Episode 2: The Lost Boys
Episode 3: The Pipe Dream
Episode 4: The Holiday
Part II: GETTING STARTED
Episode 1: The Santa Fe Swindle
Episode 2: The Tell-Tale Fart
Episode 3: The Mystery of the Launch
Episode 4: The Box
Episode 5: The Third Wheel Part 1- The Culling
Part III: THE SUBURBS
Episode 1: The Third Wheel Part 2- The Moving Pandemonium
Episode 2: The Nervous Breakdown Part 1- The Crushberry
Episode 3: The Nervous Breakdown Part 2- The Harry Potter Party
Episode 4: The Maror
Episode 5: The Diet Part 1- The Marked Man
Episode 6: The Diet Part 2- The Cursed Public Storage Unit
Articles
Table of Contents
Pot for President
Is Cannabis Really Dangerous for Kids?
Contact
Home
About
The Insider’s Guide to the Cannabis Industry
Table of Contents
About IGCI
SECTION I- THE INSPIRATION
1. Apotcalypse Now
How did We Get Here?
Green States
A Sea Change on the Horizon
2. The Legacy of Legalization (and Many Other Alliterations)
A Historic Case of Insane Proportions
Leary of Some Clients
What Can I Do Now?
Is Medical Marijuana Just an Excuse to Get High?
A Wrist of Fate
SECTION II- GENERAL BUSINESS, ADMINISTRATION & START-UP
1. The Lowdown on the Lingo
2. Applying Yourself to the Application
Applying for Permissions
Application Writing
Clean Financing/Background
Raising Money
Banking
Your Cash Burn
Exit Strategy
Differentiation
Vertical Integration
Too late, I’m Already Disqualified…
How to Stay Sane…
3. How to Locate a Location?
Common Sense for Uncommon Zoning
Perfect Spot in the Wrong Zone?
Zoning Requirements Change
Water Rights
Infrastructure
4. Regulations and other State Sanctioned Insanities
Get High on Your Own Supply… After Work
A Violation of State Cannabis Regulations
OSHA
Mistakes
The Example You are Setting as a Leader
Inspection
Not everyone likes weed, even in this industry!
Not Even Tommy Chong Smokes Weed All Day!
Don’t Be a Dick
5. Getting Started- It’s Just Rocket Science!
You Will Do Nothing with No Energy
Self-Awareness (or Lack Thereof)
Project Mismanagement
Partner Pitfalls
Motivationally Challenged
Many Ways to Skin a Cat…
Industry Groups
Start Your Own Group
Temp Gigs or Internships
Plans, Products and Other Dumb Ideas
Your Capital Requirements and Budget
6. Your So-Called Team
DIY
Finding and Training Your Insubordinates
How Do I Find the Nugget in the Rough?
What About Packaging for People?
What Do I Need a Procurement Manager for?
What Do You Mean Pot Doesn’t Actually Sell Itself???
Sales Reps- The Deeply-Disturbed People that You Need for Your Team
Consultants
SECTION III- PRODUCTION
1. Terpenes, THC, CBD, CBG, CBWTF?
Is Weed Stronger Today or When I was a Kid?
Terpenes
Terps and Trichs
Which is More Desirable, THC or Terpenes?
What’s Best for Product Formulations?
Indica vs Sativa?
Best Application: Edible, Combustible, or Suppository?
“What About the Kid Who Ate a Pot Brownie and Died?”
So Just What the Heck, Am I Eating?
Long Live the Weed-Hipsters!
What Are the Cannabinoids?
2. The Nitty-Gritty of the Market
What about ‘CBD-Free’ Hemp Products?
Tell Me More About This CBD?
Is CBD Safe
Just Be Honest with Me, is CBD Really Legal?
What Does the Law Say?
What About Confusing State Laws?
What Does This All Mean for Consumables?
What’s the Difference Between CBD Oil and Hemp Seed Oil?
What are the Most Common Types of CBD Extracts?
Isolate
Full Spectrum
Broad Spectrum
What About CBD for My Emotional Support Pelican?
Risk & Enforcement
CBD Me-Too?
What About Other Naturally Occurring Cannabinoids?
CBG
CBC
CBN
CBL
Legality
Product Applications
What About Synthetic or Hemp Derived Psychoactive Cannabinoids?
Delta-8
THC-V
THC-O
HHC
3. Genetics
Sourcing Genetics
Seeds
Clones
Tissue Culture
So, WTF is a Filial Line?
Pheno-Hunt
What Type of Ammunition Should I Use?
4. Cultivation Basics
Grow space
Growing Medium
Coco Coir
Soil
Hydroponics
Aeroponics
Aquaponics
Zeroponics
Location, Location, Location!
Sun-grown Cannabis Cultivation.
The Best of Both Worlds- A Greenhouse Garden
Light Deprivation
5. General Tools of the Trade
General Sanitary Requirements
Nutrients, Fertilizers, and Pesticides
Non-Chemical Warfare
Quit Being a Pest!
Water and Soil PH
Temperature Range
6. Setting up Your Garden
Trellising
Plant Spacing
Your Grow Pan
Planning for Bad Weather
Planting
7. Growing Techniques
Low-Stress Training
Super cropping
Lollipopping
Topping
Pruning Leaves
Flush
8. From Weed to Widget
This Kind of Sounds Like an Assembly Line?
Harvest Considerations
Harvest
Hanging vs. Dry Racks?
Drying and Curing
Drying
To Destem or Not to Destem?
Curing
9. How to Grade Pot?
Killer Cure Job
Taste & Effect
Trim?
Packaging
10. De/re-mystifying the Process of Processing
Processes and Equipment
Decarboxylation
Non-Solvent Extraction Methods
Bubble Hash
Rosin
Live Resin
Organic Solvents
11. Advanced Processes and Equipment
Breaking Bud
BHO
CO2
High Pressure vs. Low Pressure?
DME
EHO
Ultrasonic
12. Refinement
Winterization
High Vacuum Distillation
TFE
Isolate
Preparative Liquid Chromatography (High-Pressure Liquid Chromatography)
SECTION IV- SALES, MARKETING, AND RETAIL
1. Slinging Pot
Difficult Customers
How Do You Beat the Odds to Get to Market?
How to Stand Out from All of the Other A**holes Out There Trying to Sell Similar Products?
Well, What About Bribes? Does That Work?
2. Marketing Mary-Jane
Logo
High Impact Marketing
Billboards
Social Media
Influencers
Loyalty and Word of Mouth
Vendor Days
Giveaways
Branded Merchandise
Expos
Community Outreach
Yeah, Yeah, I Get All the Civic Responsibility Crap, But Seriously… What IS in it, for Me?
3. The Detail about Retail
Retail- Floor Plan
Who Are Your Customers?
Make Educated Guesses but Keep Learning
Thematic Elements and Setting
Shelf-Space and Assortment
Ambiance
Discounts, Promotions, and Events
Consistency
Less is More!
Vendor Management
Inventory Management
Staffing
Budtenders – Your Face at POS
Goals and Game Theory
Procurement Manager or Buyer
4. Your Pipe-Dreams
SECTION V- GLOSSARY
The Untold Tales of the Greenrush
Table of Contents
Acknowledgements & Disclaimers
Part I: The Black Market
Episode 1: The Black Market Bungle
Episode 2: The Lost Boys
Episode 3: The Pipe Dream
Episode 4: The Holiday
Part II: GETTING STARTED
Episode 1: The Santa Fe Swindle
Episode 2: The Tell-Tale Fart
Episode 3: The Mystery of the Launch
Episode 4: The Box
Episode 5: The Third Wheel Part 1- The Culling
Part III: THE SUBURBS
Episode 1: The Third Wheel Part 2- The Moving Pandemonium
Episode 2: The Nervous Breakdown Part 1- The Crushberry
Episode 3: The Nervous Breakdown Part 2- The Harry Potter Party
Episode 4: The Maror
Episode 5: The Diet Part 1- The Marked Man
Episode 6: The Diet Part 2- The Cursed Public Storage Unit
Articles
Table of Contents
Pot for President
Is Cannabis Really Dangerous for Kids?
Contact
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