Proudly Presents

Who the f*** are the Cannabis Industry Insiders, and why in God’s name should I listen to you?

TABLE OF CONTENTS- Sections I-V

Section I

Section II

II- GENERAL BUSINESS, ADMINISTRATION & START-UP

    1. The Lowdown on the Lingo    
    2. Applying Yourself to the Application

            Applying for Permissions

            Application Writing

            Clean Financing/Background

            Raising Money

            Banking

            Your Cash Burn

            Exit Strategy

            Differentiation
            Vertical Integration

            Too late, I’m Already Disqualified…

            How to Stay Sane…

    1. How to Locate a Location?

            Common Sense for Uncommon Zoning

            Perfect Spot in the Wrong Zone?

            Zoning Requirements Change

            Water Rights

            Infrastructure

    1. Regulations and other State Sanctioned Insanities

            Get High on Your Own Supply… After Work 

  A Violation of State Cannabis Regulations

  OSHA (Occupational Safety and Health Administration)

  Misaktes

  The Example You are Setting as a Leader

  Inspection

  Not everyone likes weed, even in this industry!

  Not Even Tommy Chong Smokes Weed All Day!

            Don’t Be a Dick 

    1. Getting Started- It’s Just Rocket Science!

            You Will Do Nothing with No Energy.

            Self-Awareness (or Lack Thereof)

            Project Mismanagement

            Partner Pitfalls

            Motivationally Challenged

            Many Ways to Skin a Cat…

            Industry Groups

  Start Your Own Group

            Temp Gigs or Internships
            Plans, Products and Other Dumb Ideas.

            Your Capital Requirements and Budget

    1. Your So-Called Team

            DIY

            Finding and Training Your Insubordinates

            How Do I Find the Nugget in the Rough?

            What About Packaging for People?

            What Do I Need a Procurement Manager for?

            What Do You Mean Pot Doesn’t Actually Sell Itself???

  Sales Reps- The Deeply-Disturbed People that You Need for Your Team

            Consultants

Section III

III- PRODUCTION

    1. Terpenes, THC, CBD, CBG, CBWTF?

            Is Weed Stronger Today or When I was a Kid?

            Terpenes

            Terps and Trichs

            Which is More Desirable, THC or Terpenes?

`           What’s Best for Product Formulations?

            Indica vs Sativa?

            Best Application: Edible, Combustible, or Suppository?

            “What About the Kid Who Ate a Pot Brownie and Died?”

            So Just What the Heck, Am I Eating?

            Long Live the Weed-Hipsters!

            What Are the Cannabinoids?

    1. The Nitty-Gritty of the Market

            Tell Me More About This CBD?

  Is CBD Safe

            Just Be Honest with Me, is CBD Really Legal?

            What Does the Law Say?

            What About Confusing State Laws?

            What Does This All Mean for Consumables?

            What about ‘CBD-Free’ Hemp Products?

            What’s the Difference Between CBD Oil and Hemp Seed Oil?

            What are the Most Common Types of CBD Extracts?

  Isolate

  Full Spectrum

  Broad Spectrum

            What About CBD for My Emotional Support Pelican?

  Risk & Enforcement

            CBD Me-Too?

            What About Other Naturally Occurring Cannabinoids?

  CBG

  CBC

  CBN

  CBL

  Legality

  Product Applications

            What About Synthetic or Hemp Derived Psychoactive Cannabinoids?              

  Delta-8

  THC-V

  THC-O

   HHC

    1. Genetics

            Sourcing Genetics

            Seeds

          Clones

            Tissue Culture

            So, WTF is a Filial Line?

            Pheno-Hunt

            What Type of Ammunition Should I Use?

    1. Cultivation Basics

  Grow space

            Growing Medium

  Coco Coir

  Soil

  Hydroponics

  Aeroponics

  Aquaponics

  Zeroponics

            Location, Location, Location!

            Sun-grown Cannabis Cultivation.

            The Best of Both Worlds- A Greenhouse Garden

            Light Deprivation

    1. General Tools of the Trade

            General Sanitary Requirements

  Nutrients, Fertilizers, and Pesticides

            Non-Chemical Warfare

            Quit Being a Pest!

            Water and Soil PH

            Temperature Range

    1. Setting up Your Garden

            Trellising

            Plant Spacing

            Your Grow Pan

            Planning for Bad Weather

            Planting

    1. Growing Techniques

            Low-Stress Training

            Super cropping

            Lollipopping

            Topping

            Pruning Leaves

            Flush

    1. From Weed to Widget

            This Kind of Sounds Like an Assembly Line?

            Harvest Considerations

            Harvest

            Hanging vs. Dry Racks?

  Drying and Curing

  Drying

  To Destem or Not to Destem?

  Curing 

    1. How to Grade Pot?

            Killer Cure Job

            Taste & Effect

            Trim?

            Packaging

    1. De/re-mystifying the Process of Processing

            Processes and Equipment

            Decarboxylation

            Non-Solvent Extraction Methods

  Bubble Hash

  Rosin

  Live Resin

            Organic Solvents

    1. Advanced Processes and Equipment

           Breaking Bud

           BHO

           CO2

  High Pressure vs. Low Pressure?

           DME

           EHO

           Ultrasonic 

    1. Refinement

            Winterization

            High Vacuum Distillation

  TFE

            Isolate

            Preparative Liquid Chromatography (High-Pressure Liquid Chromatography)

Section IV

IV- SALES, MARKETING, AND RETAIL

    1. Slinging Pot 

            Difficult Customers

            How Do You Beat the Odds to Get to Market?

            How to Stand Out from All of the Other A**holes Out There Trying to Sell Similar Products?

            Well, What About Bribes? Does That Work?

2.  Marketing Mary-Jane

            Logo

            High Impact Marketing

            Billboards

            Social Media

            Influencers

            Loyalty and Word of Mouth

            Vendor Days

            Giveaways

            Branded Merchandise

            Expos

            Community Outreach

            Yeah, Yeah, I Get All the Civic Responsibility Crap, But Seriously… What IS in it, for Me?

3.   The Detail about Retail

            Retail- Floor Plan

            Who Are Your Customers?

            Make Educated Guesses but Keep Learning

            Thematic Elements and Setting

            Shelf-Space and Assortment

            Ambiance

            Discounts, Promotions, and Events

            Consistency

            Less is More!

            Vendor Management

            Inventory Management

            Staffing

            Budtenders – Your Face at POS

            Goals and Game Theory

            Procurement Manager or Buyer

4.   Your Pipe-Dreams

Section V

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