SECTION IV- SALES, MARKETING, AND RETAIL

IV- SALES, MARKETING, AND RETAIL

1. 1. Slinging Pot 

            Difficult Customers

            How Do You Beat the Odds to Get to Market?

            How to Stand Out from All of the Other A**holes Out There Trying to Sell Similar Products?

            Well, What About Bribes? Does That Work?

2.  Marketing Mary-Jane

            Logo

            High Impact Marketing

            Billboards

            Social Media

            Influencers

            Loyalty and Word of Mouth

            Vendor Days

            Giveaways

            Branded Merchandise

            Expos

            Community Outreach

            Yeah, Yeah, I Get All the Civic Responsibility Crap, But Seriously… What IS in it, for Me?

3.   The Detail about Retail

            Retail- Floor Plan

            Who Are Your Customers?

            Make Educated Guesses but Keep Learning

            Thematic Elements and Setting

            Shelf-Space and Assortment

            Ambiance

            Discounts, Promotions, and Events

            Consistency

            Less is More!

            Vendor Management

            Inventory Management

            Staffing

            Budtenders – Your Face at POS

            Goals and Game Theory

            Procurement Manager or Buyer

4.   Your Pipe-Dreams